Doing a 180 on 360 Deals?

3/23/2010

Labels are demanding a portion of an artist's income from touring, publishing, endorsements, and sale of merchandise, in addition to the vast majority of the record sale income that labels have always enjoyed. Labels also want to make money from the books that artists write, the Hollywood movies in which they act and the fan clubs they create. In fact the labels want to share in absolutely everything. Does that sound fair to you?

Read Bob Donnelly's Billboard Magazine article on this subject, entitled "Buyer Beware: Why Artists Should Do a 180 on "360" Deals."  For a longer version of this opinion piece in which Donnelly presents potential alternatives to 360 deals that he would endorse, go to billboard.biz.

Lommen Abdo article on 360 Record Deals picked up on multiple sites: