||Gregory B. Perleberg
||Greg is a shareholder and a member of the Lommen Abdo’s Corporate and Entertainment Law Groups, focusing on a broad spectrum of intellectual property law. Greg is a cum laude graduate from the University of Minnesota Law School. In addition to his law firm experience, Greg spent over seven years at IBM, working closely with software/hardware designers, marketing/sales teams, advertising agencies, and domestic and international strategic alliance partners.
With over 20 years of experience, Greg helps clients protect and commercialize their intellectual properties, ranging from leading-edge technology products to film, music and other creative endeavors. In addition to providing general counseling to businesses related to commercial transactions, key areas of Greg’s practice include:
Technology/Commercial Transactions: Designing strategies to identify, protect, manage and exploit his clients’ technology assets; supporting them in transactions related to all aspects of the development and distribution of products/services.
Digital Media/Internet/e-Commerce/Cyberspace/Entertainment: Advising clients on numerous digital media, internet, e-commerce and entertainment transactions.
Trademark and Brand Equity Protection/Advertising & Marketing: Providing extensive trademark counseling, including managing trademark portfolios for well-known corporations and assisting emerging companies to develop unique and protectable brand equity.
Copyright: Counseling corporations, non-profits, schools, small businesses and individuals alike on strategies to protect and maximize the value of their copyrighted works via registration practices and policies, acquisitions, sales and licenses.
Publicity and Privacy Rights: Helping celebrities and athletes assert their right of publicity against those making unauthorized use of their images or likenesses, including internet domain name disputes, as well as helping clients with defamation and other privacy matters.
IP Due Diligence, Counseling and Training: Advising and develop policies, procedures and contracts that protect confidential and proprietary information; drafting employment contracts, employee agreements, non-competition, and confidentiality agreements; counseling and training clients on effective use of technology in the workplace, including social networks; drafting and reviewing enforceability of non-compete and anti-solicitation provisions, and best practices for implementing and complying with such agreements; assessing computer forensics, and avoiding pitfalls and liability related to misuse of confidential information by departing employees.
Greg’s clients include software and hardware companies, food and beverage businesses (e.g., restaurants and breweries), entrepreneurs, filmmakers, publishers and individual artists (e.g., musicians and writers). He also provides outside general counsel services to a broad array of businesses and because of his diverse experience, Greg is able to offer clients significant market insight and understanding of the business needs and pressures of both large and small companies. Greg is a graduate of the Minnesota High Tech Association’s Ace Leadership Program, an initiative for next generation technology leaders. Greg is also very active in the arts and entertainment community and is a member of the Board of Directors of the Minnesota Youth Symphonies.
U.S. District Court, District of Minnesota, 2006
||"Social Media and Consumer Reporting Website Abuse," Upsize Minnesota, March, 2012
“CEO Talk SOPA, PIPA,” Interview, FOX9 News, January 2012
“Lawyer Chats Cell Phone Consumer Rights,” Interview, FOX9 News, October 2011
“Registering Trademarks: Protecting Your Brand,” LawWatch, 2011
“Groupon Lawsuit Could Cost Local Firms,” Interview, Minneapolis/St. Paul Business Journal, March 2011
“Focus on Intellectual Property: Tips and Traps for the Upstart Business Owner,” LawWatch, 2010
“Who Owns Your Work After You’re Laid Off?” Interview, JobTalk America, November 2010
“Blue Skies Ahead? Fan Funding in Music, Theatre and Film,” Midwest Art, Entertainment & Sports Law Institute, May 2010
“Intellectual Property Basics for Business Owners,” Interview, “The Advisors” (formerly Next Stage Business Radio Show), January 2010
“The Importance of Businesses to Secure Their Intellectual Property,” INCubation Briefing®, January 2010
“‘Lights!, Camera! Action!’ The Art of the Deal, Midwest Art,” Entertainment & Sports Law Institute, April 2010
“Have Intellectual Property, Now What?” (Co-Author), Women’s Business Minnesota, September 2005
“Differentiating Your Law Firm Through Technology,” The Clarion, Fall 2003
“Net Without Wires,” Legal Tech Live!, February 2001
|Classes or Lectures
||McNally Smith College of Music, Adjunct Professor, Copyright and Music Publishing, 2010 - Present
Intellectual Property Issues: E-Commerce, Trademarks & More, Women Entrepreneurs Conference, February 2011
Effectively Dealing with Contracts: In-house and Law Firm Perspectives, Minnesota State Bar Association, Corporate Counsel Section Presentation, April 2010
Making It Legal, Part II: Protecting Your Intellectual Property, Women Entrepreneurs Conference, February 2010
Minnesota Paralegal Institute, Adjunct Professor, Trademarks, 2009 - 2010
||Minnesota State Bar Association; Chair Arts, Sports & Entertainment Law Section (2011-2012); Chair Internet Law Committee (2002-2003); Member, Computer and Technology Law Section
American Bar Association, Member Entertainment and Sports, Science and Technology, Business Law; and Intellectual Property Law Sections
American Intellectual Property Law Association
Law Technology News, Editorial Advisory Board, Emeritus Member
Association of Media & Entertainment Counsel, Member, Law Firm Advisory Board (2002-2003)
International Trademark Association
Minnesota Film and TV Board
Minnesota Youth Symphonies, Board
|Areas of Practice
||Antitrust & Trade Regulation
Commercial and Contract Disputes
Defamation & Privacy
Employment & Consulting Agreements
Film and Television Development, Production and Distribution
Formation & Business Planning
General Business Consulting
Information Technology Law
Liquor, Brewery and Restaurant Law
Software & Technology
Sports Law & Promotion
Supply & Distribution Agreements
Trade Secret Protection
Trademark & Copyright - Protection, Management & Exploitation